General Manager
For generations, Interflora has been helping New Zealanders celebrate life's most important moments through a trusted network of skilled local florists. As one of the country's most recognised floral and gifting brands, Interflora continues to evolve through innovation, digital growth, and a commitment to supporting its member network.
Interflora Pacific Unit (NZ) is seeking an experienced and commercially astute General Manager to lead the organisation through its next phase of growth and development.
Reporting directly to the Board, this home-based leadership role offers a rare opportunity to combine strategic influence, commercial management, stakeholder engagement, and operational leadership within a flexible 0.75 FTE position.
About the Role
As General Manager, you will be responsible for the overall performance and leadership of the organisation, ensuring the successful delivery of strategic objectives while protecting and growing the Interflora brand across New Zealand and the Pacific region.
Working closely with the Board, members, staff, suppliers, and key partners, you will drive commercial performance, strengthen member engagement, improve customer outcomes, and identify opportunities for future growth.
This is a broad and varied role requiring a leader who can balance strategic thinking with hands-on execution.
Key Responsibilities
Commercial & Financial Leadership
- Lead the financial performance of the organisation
- Develop annual budgets, forecasts, and business plans
- Provide clear and insightful reporting to the Board
- Monitor costs and ensure sustainable profitability
- Oversee marketing investment and return on spend
- Identify and develop new revenue opportunities
- Work closely with the Board to develop and execute strategic priorities
- Drive innovation and continuous improvement initiatives
- Strengthen Interflora's market position and member value proposition
- Lead sustainability initiatives and future-focused business planning
- Support the ongoing development of the organisation's digital and e-commerce platforms
- Lead and support a capable and engaged head office team
- Foster a high-performance, collaborative culture
- Ensure compliance with employment legislation and health and safety requirements
- Support professional development and succession planning
- Build strong relationships across the florist membership network
- Ensure members receive valuable support, communication, and education
- Enhance customer experience and brand reputation
- Grow both consumer and business-to-business customer engagement
You are a commercially minded senior leader who thrives on variety and enjoys working across strategy, operations, governance, and stakeholder management.
You will bring:
- Proven experience in a General Manager, Commercial Manager, Operations Manager, or similar senior leadership position
- Strong financial management capability, including budgeting, forecasting, and performance reporting
- Experience working with and reporting to a Board
- Demonstrated success delivering commercial growth and business performance
- Strong relationship management and communication skills
- Experience leading and developing teams
- A customer-centric approach and passion for delivering value
- The ability to identify opportunities and turn strategy into action
Why Join Interflora?
- Flexible 0.75 FTE role offering genuine work-life balance
- Home-based working arrangement
- Opportunity to work alongside an engaged and supportive Board
- Lead an iconic and trusted New Zealand brand
- Broad scope across strategy, commercial performance, people, and operations
- Influence the future direction of a member-focused organisation
- Meaningful work that supports local businesses throughout New Zealand
This is an outstanding opportunity for an experienced leader seeking flexibility, autonomy, and the chance to make a genuine impact within a well-established and respected organisation.
If you are looking for a role that combines commercial leadership with strategic influence and purpose, we would love to hear from you.
For a confidential conversation, please reach out to Rob Malpass on 021 225 3899.
Applications will be reviewed as they are received.
For a confidential discussion please contact Rob Malpass, EQ Consultants, on 021 225 3899.